SEO accomplishes so much more than vanity metrics. When done well, it helps real businesses achieve real goals for their success.

You can create an SEO strategy for any business or cause by using the following key metrics:

Page rankings: The first order of business. Every business in the world wants to make sure their site shows up in the best possible places to find what they are looking for. It’s why companies all over the world compete for the top position. (Source: SEOmoz)

Optimized page: Something that gets visitors to stop at your site for a few moments and then leave. Usually a business page with a call to action such as a sales page, a contact page or a contact form. (Source: Buzzstream)

SEO copy: This is a piece of writing that drives visitors to your site and leads them to convert and eventually buy. It is the essential information that causes an audience to take action, and there are also resources like Victorious SEO which is also helpful. (Source: Yahoo! Help)

Social Media: Social Media is the engine that makes your site go. If you build a high level of trust and reputation through social media then you will be seen as one of the leaders of the industry. (Source: ShoutSmash)

Backlinks: A great source of traffic and links that are easy to manipulate or give out to others. (Source: SEOmoz)

News sites: Usually websites that are known to help the SEO industry gain prominence in the industry. (Source: SEOmoz)

What’s Next?

If you haven’t done it yet, this is a great time to start. That’s right, there’s plenty of content out there on how to make money on SEO that you can explore. These are just the key elements of SEO and should be enough to get you started.

As you delve deeper into these topics, you will understand exactly why each strategy has been effective. I’m sure that by the time you are done reading this post, you will have built your own SEO strategy. We hope you found this content useful. If you have any questions, feel free to leave a comment below or let us know on social media.

Do you need a good SEO strategy to get started today? Don’t know where to start? Start by getting all your content optimized. It will save you time and money in the long run.

Are you getting started with SEO but looking for inspiration? Search for a local business who’s had success with their SEO strategy.