Welcome
I'm David, a digital marketing, content systems, SEO and web development specialist with experience across enterprise brands, SMEs and creative projects. I build websites, create content, experiment with AI, and explore how technology shapes culture and communication.
I've helped companies like Microsoft UK achieve record engagement rates, migrated enterprise websites to WordPress, managed multilingual content for global brands, and built creative projects ranging from independent businesses to YouTube channels with almost 100 million views.
Outside client work, I write fiction, create music, develop AI-driven projects, and occasionally disappear down rabbit holes involving digital culture, online communities, and the future of the internet.
Skills: web development, SEO, digital marketing, AI tools, Python, content systems, UX thinking, creative strategy, design, and problem solving.
Work Highlights
I've migrated a law firm's website to WordPress while contributing text and image content, managed multilingual content for Rentokil in an agile environment, and ran Microsoft UK's social media accounts, achieving record Q4 2018 engagement across @TechNetUK and @msdevUK.
My experience spans SEO, content systems, social media strategy, UX thinking, AI tools, web development, and digital communications across both enterprise and independent projects.
Content Creator
I create gaming videos, music, AI experiments, and pop culture content across YouTube and social media. So far my content has generated almost 100 million views, over 369,000 hours of watch time, and over 70,000 subscribers. Additionally I've worked with advertisers producing video content to promote games and brands.
I enjoy experimenting with ideas, formats, and emerging technology to understand what genuinely connects with audiences rather than simply chasing trends.
Mycelium Skies: The Boy Who Fell From Eden (Out now)
My dystopian science fiction novel is out now. Eden Academy falls, a city hoards light and air from above, and Sam Johnson must decide what kind of future deserves to survive.
Music & Audio Projects
I enjoy creating music using tools like the Adobe Suite, ElevenLabs, Suno, and Audacity, publishing over 350 original tracks released across albums, EPs, and singles. I also work in voice and narration, producing audiobooks and video narration to Audible (Amazon) standards, and have accumulated hundreds of thousands of streams and generated independent royalties via major music platforms.
Catz Bark & Brush
I co-founded a family dog grooming business from scratch, building the website, managing social media, producing video content, and occasionally grooming dogs myself. Running a small business teaches you very quickly which ideas survive contact with reality.
Building Digital Bridges Through Storytelling
How brands like Condimaniac and BrewDog turned clever storytelling into genuine communities, and what that reveals about trust, identity, and connection in an increasingly noisy digital world.
AI & Creativity
I've been fascinated by artificial intelligence since watching Short Circuit as a kid. I've had three moments where AI genuinely blew me away: using GPT-2 back in 2019 to generate blog content when most people had never heard of a language model; watching Claude Code think, organise, and build my files through a command prompt in real time; and discovering agentic systems like Google's Jules that can autonomously project-manage and work towards broad goals. Today I use AI to create games, music, digital experiments, and online content while exploring what this technological shift means for creativity and culture.
Work Inspiration & Search Tool
I built a job search and inspiration tool to help people explore different careers, discover opportunities, and think more creatively about work in a rapidly changing economy.
BA Game Cultures (2:1) - 2010
Studied game design, 3D development, online communities, and digital culture at London South Bank University using tools including Maya and Unreal Engine.
My dissertation explored how massively multiplayer online gaming communities develop unwritten social rules and structures of behaviour.
About Me
Outside work, I spend time travelling, reading psychology and economics, working on creative projects, and attempting to negotiate daily with three dogs: a Poodle, a Spanish Mastiff, and a Yorkie. The Yorkie considers himself management.
