David W. Beck | Being Social

Thank you for viewing my blog and portfolio website.

My last role was working at a company called Powerball and Camouflage Paintball. My job included managing the Google Ads account and the marketing budget.

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I reduced CPC spend by 40%, created graphic content using Illustrator & Photoshop, optimised and updated various company websites, SEO, I managed the companies social media accounts & campaigns, undertook photography and other ad-hoc tasks.


Prior to that, I worked at MRM/McCann and Microsoft on the Microsoft Developer UK and TechNet UK Twitter and Facebook accounts. I used Sprinklr and Opal social media tools and assisted colleagues with paid and organic channels such as Microsoft Surface UK.

  • Created, curated & scheduled organic audience-appropriate digital marketing campaigns.
  • Built relationships with the audience, influencers, stakeholders and Microsoft Cloud Developers.
  • Monitored social media campaigns, social listening, performance analysis & research for reports.
  • Trained in advertising law, geopolitical awareness, GDPR, brand strategy, endorsements & privacy.
  • Researched and solved the community’s technical problems with colleagues.
  • Engaged in weekly stand-up meetings, bi-monthly content meetings & seasonal meetings in London.
  • Trained colleagues in Opal and Sprinklr, created documentation related to films & subtitles.
  • Delegated tasks to colleagues such as creating artwork to support events.
  • Where appropriate created artwork and animated social media assets.
  • Supported Microsoft’s accessibility commitments & stayed updated with trends and best practice.

Key achievement/projects

  • Planned, created and live-tweeted content for #TechDaysOnline, Connect(), Microsoft London Reactor events and Microsoft UK’s biggest yearly event, Future Decoded.
  • As of the end of 2018, my posts had the highest engagement rate of anyone in the department.
  • Microsoft UK’s marketing team was voted the best in the world in 2018 beating Microsoft Canada.

Before that, I worked as a Programmer and Marketing Specialist at iSat Ltd.
A satellite communications infrastructure SME.

During my time at iSat Ltd, I gained solid experience in Python development, Social Media Marketing and management, marketing copy creation, strategy, planning, and implementation as well as other ad hoc roles and company requirements.

Marketing activities have included creating written copy and graphics content such as brochures ( 1 | 2 ) and promotional banners for tradeshows & events, communicating the press with industry publications, building & designing the iSat website and datasheets as well as the host of other jobs such as purchasing, sales, helping to create, print and organize company tenders.


BA Honours Game Cultures (2:1) Graduated 2010

My degree at London South Bank University covered critical and practical video game 2D and 3D design & development, marketing & advertising, media studies and cultural studies. I used a wide range of software such as the Adobe Suite, 3DSMAX and Maya, Unreal Development kit using both PCs and Macs. I worked closely with other students in multi-disciplinary environments on projects. CBDOILKaufen.com

Dissertation: ‘To what extent can the Unwritten Rules of Social & Massively Multiplayer Online Games configure the gamer?’ (2010).

Read my dissertation Here.


In my free time, I enjoy painting, writing, going to the gym, computer games, gardening and farming in Spain on a family smallholding. I also love travelling; especially walking holidays and driving around Europe. I’m also learning the Python programming language and I’m writing a book called ‘Copper Blood’.Indexsy.com

To find out more please contact me.

General Developments

My contract with Powerball has ended – so I’m looking for another full-time role.


I’ve developed a Twitterbot called ‘Cuddles_AI’ – which becomes happy or sad depending on how many followers it gains or loses. The code is Python and images are periodically posted to Twitter. Read more here.

Cuddles just got a new follower making it happy.
Cuddles just got a new follower making it happy.

So, I thought I would write an analysis of a game I enjoy:

Is Maslow’s hierarchy of needs compatible with Rimworld?


I’ve signed up for four Udemy courses which include: Machine Learning A-Z™: Hands-On Python & R In Data Science Learn to Code by Making Games – Complete C# Unity Developer Complete Java Masterclass Modern JavaScript From The Beginning I would like to gain proficiency in these four powerful languages.  I’m starting with the Python course as this is the language I have the most experience in. I’ve used C# briefly in the past too though I’m new to Java and JavaScript.


David Beck's book recommendations, liked quotes, book clubs, book trivia, book lists (favorites shelf)

I’ve been updating my GoodReads and writing a few reviews – here are some of my favourites: my favourites shelf: 


Google can often seem pretty ubiquitous on the internet. I’ve written a handy guide discussing alternatives to Google’s products and how to browse the internet more securely here: https://www.dwbeck.com/escape_from_google/


 

Microsoft developments

I previously managed the Microsoft TechNet UK and Microsoft Developer UK Social accounts for Microsoft UK in Reading. Part of the Microsoft UK social team moved over to MRM//McCann UK. My role involved: 

  • Managing Microsoft Developer UK and TechNet UK Twitter and Facebook accounts using Sprinklr and Opal social media tools.
  • Creating social plans and attended Microsoft events such as #TechDaysOnline, Future Decoded and Microsoft Reactor events.
  • Creating quarterly performance reports, fortnightly social listening reports, campaign reports; moderated & selected content, created assets & copy, promoted Cloud Developer Advocates & Learn Services.
  • Building relationships with the community and solving technical problems.
  • Took a wide range of training courses from Microsoft and MRM such as Advertising law, Geopolitical awareness, GDPR, Brand Strategy & more

 

Here is a handy guide I wrote to add closed captioning to Facebook!

How to add closed captioning to Facebook! (subtitles)

I was lucky enough to attend Microsoft Ignite where I was working as part of the social media team looking after social whilst putting out live updates across the Microsoft channels. I had a good look around the event and talked with many of the companies working there. I was very impressed with Power Bi analytics, Microsoft Hololense and other VR applications. I was also very impressed with Microsoft’s commitment to accessibility. Here are a few highlights from the show:

As part of my role, I got to attend TechDays Online at the Microsoft Reactor in London where I was live-posting content over the three days.  TechDays Online focused on topics such as Mixed Reality, Containers & Microservices, Data & AI and Quantum Computing.  Here are some of the highlights:

I was also lucky enough to attend the London Tech Week conference at the ExCel in London with an all access pass. I found the talks incredibly insightful and enjoyed seeing the latest technologies on display.

 

 

An example of a vector image inline with Microsoft brand guidelines.