All about Typography essentials

Typography essentials

Typos That Get You

Typography can be a minefield of terrors if you're not prepared. It's a world of serif and sans-serif, of fonts that are too fancy or not fancy enough. ### What is Typography? Typography is the art of arranging text in a way that makes it both readable and visually appealing. It involves choosing the right font, adjusting its size and spacing, and adding flair with boldness and italicisation.

Choosing Your Font

When it comes to typography, your choice of font can make or break an otherwise great design. There are two main types: * Serif fonts - these are traditional fonts that have little flourishes at the end of each stroke. They're perfect for body text and work well with large blocks of copy. * Sans-serif fonts - these are more modern, clean-cut fonts without the extra flair. They're great for headings, titles, and when you want to cut through the noise. Some popular serif fonts include Times New Roman, Garamond, and Georgia, while sans-serif options include Helvetica, Arial, and Calibri.

Font Sizes

The size of your font can greatly impact how readable it is. Aim for a minimum of 12 points for body text - any smaller than this, and you risk losing readers' attention. For headings, you'll want to use bigger fonts - think between 18-24 points depending on the importance of the information.

Line Height

The line height, also known as leading, is the space between each line of text. Make sure this is set high enough that there's no squinting or straining involved in reading your work. Aim for a minimum of 120-150% leading to ensure comfortable reading.

Colour and Contrast

The colour you choose can greatly impact how easy it is to read your text. For body copy, aim for dark colours on light backgrounds - black or navy blue on white is always a safe bet. For headings and titles, brighter colours can add some excitement. Just be sure to use enough contrast so that the text remains readable.

Conclusion

Typography might seem like a minefield of terrors at first glance, but once you grasp the basics, it's easy as pie. So go ahead - play around with different fonts, sizes, and colours until you find a style that works for you.

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